Google has taken a step to extend its URL Shortener platform, making it available for the third-party apps with the launch of the API.

The new API allows developers to programmatically access URL shortener service to shorten an URL, retrieve URL history, clickthroughs as well as analytics.

With the launch or new API, the shortener service is more useful. If you are a developer, check out the API documentation and see how it looks. is similar to, but it knockout the competition when it comes to speed. Royal Pingdom’s reports is about three times faster than and two times faster than

URL Shortener Service Chart

Last month a Twitter worm spread through URLs. Now Google applies some improved filters to protect shortened links from malware and spam.

Is there any reason to not use Google URL Shortener Service?

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I am an experienced Web Developer and Tech Reporter, and I am passionate about writing on web design and development as well as tech news and updates and like to keep myself updated on the latest developments.


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