Marketing is synonymous with the kind of business environment we currently live in one that’s looking to capture the attention of web users who surf the internet each and every day. To market effectively, you need to use different forms of attention-capture to guarantee that you’re making headway in the minds of consumers, drawing them closer to your brand and your website. In this short piece, we’ll examine the key marketing considerations that should proceed with any and all marketing plans that you and your firm make in the future.
You should always precede a marketing campaign by thinking carefully about who you want it to target. Put simply: are you targeting more of the same type of consumer – the ones that usually trade with you – or are you trying to broaden your market share by reaching a different set of consumers?
This approach will inform where you advertise, the words in your advertisement – indeed, everything that your content team will do, based on their own research about what works with different types of web users. This marketing consideration is your first before you run a marketing campaign.
2Goals and Objectives
Now that you’ve identified who you’re trying to target, it’s time to sit down to work out some clear and achievable goals and objectives that your sales and marketing teams can work on throughout the months to come. For instance, are you looking to boost web traffic by 50% – or to double your sales figures? Would you like to have 1,000 more customers on your mailing list, or more traction on social media? By setting goals, you’ll be able to give your employees some motivation to achieve marketing successes as you commence your campaigns.
The budget that you assign to your marketing drive will not necessarily be a defining factor in your success. After all, if you have an in-house marketing department, they’ll be investing their time in your marketing strategy – and you’ll not be paying for an outsourced team to do that for you.
Nonetheless, the higher the budget, the better the marketing campaign – and the more resources you’re able to bring to bear to make an impression in the minds of your target consumers. Bear this in mind if your small-budget marketing attempts have had little impact in the past.
All of your marketing efforts are directed at one thing: getting web users onto your website. SO, if you’re raising traffic, you want to see a parallel rise in sales. If you do not see that sales rise, then you may have to look at your website as a cause of you losing customers online. Consider redesigning your website for simplicity and ease, reducing the friction between a site visit and a purchase on your platform.
Expert teams, like that at ALT Agency, can help you redesign your website to drive sales, converting traffic into customers through professional and straightforward design.
The four considerations above should all precede your marketing campaigns of the future, helping you to focus on what’s most important as you set out to conquer your market and gain more customers in 2020.