Depending on the type of business you run, you may have up to half, or even more, of your website hits these days coming from mobile devices or tablets. If these visitors are just finding a miniature version of your main website, they’ll have to pinch, scroll, and puzzle their way around the site to find the information they’re actually looking for. As the best mobile advertising agencies will tell you, visitors will get frustrated and leave unless you have optimized your website for mobile devices.
1. Think from your visitor’s perspective: Much of your website content is irrelevant to people visiting from mobile devices. They often just want to find your contact information, get directions to your business, or place a quick order from their device. Therefore, when planning what content to include in your mobile optimized website, stick to the basics that people will want to access from mobile devices so you streamline the process.
2. Create custom landing pages: Your standard home page for your website isn’t what users should see when they arrive at your mobile website. Instead, design a landing page that makes it easy for people to get exactly where they want to go. Your home page should include quick buttons to the main functions people want to access. Your ad campaigns through mobile advertising agencies should also link to specific landing pages to make it easy for people to find the deals you offered.
3. Use large text, icons, and buttons: Even the clumsiest fingers should be able to easily navigate through your site with a touch screen mobile device. Therefore, make your buttons as large as possible, and make it easy for users to see where to tap to access additional information. This may mean you need to have nested menus to reduce visual clutter on each screen. In addition, as much as possible, allow people to navigate with buttons rather than having to type information.
4. Reduce loading time: People on mobile devices are often even more impatient than people on traditional computers, so your mobile website’s loading time is critical. Keep images to a minimum, and reduce the quality of those you use so they load quickly. Remember that people won’t see them on a large screen, so quality isn’t as important. Aim to have your mobile site load in four seconds or less, even on a slower phone network.
You may think that your business shouldn’t cater to mobile customers or that your product doesn’t fit the mobile marketing realm. Whether a large amount of customers or small, without a mobile-optimized website, you will be missing out on customers and often times repeat customers in the future without one. A mobile website doesn’t need to be flashy, but diligence and strategy do need to be put in to it to reach its full potential of helping customers obtain what they need. If you struggle to know where to begin, or need help to fully optimize your mobile website, reach out to a nationally recognized or local mobile advertising agencies that can help your mobile website.
Alex Nieland provides editorial on the mobile marketing industry. Mr. Nieland has written several publications relating to the latest tips, trends, and statistics within the mobile advertising sector.